{"id":3701,"date":"2021-07-15T23:58:22","date_gmt":"2021-07-15T23:58:22","guid":{"rendered":"https:\/\/www.designjuice.co.nz\/?post_type=project&#038;p=3701"},"modified":"2022-05-20T04:31:00","modified_gmt":"2022-05-20T04:31:00","slug":"body-in-motion-brand-refresh","status":"publish","type":"project","link":"https:\/\/www.designjuice.co.nz\/project\/body-in-motion-brand-refresh\/","title":{"rendered":"Body in Motion &#8211; Brand Refresh"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3701\" class=\"elementor elementor-3701\" data-elementor-post-type=\"project\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27d46fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27d46fd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5333eb16\" data-id=\"5333eb16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9173ea8 elementor-widget elementor-widget-heading\" data-id=\"9173ea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Body in Motion - Brand Refresh<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a25b8b elementor-widget elementor-widget-text-editor\" data-id=\"6a25b8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Well-known Bay of Plenty physio, and long-standing Design Juice clients, <a href=\"https:\/\/www.bodyinmotion.co.nz\">Body in Motion<\/a>, came to us for a branding refresh to better reflect their roots.<\/p><p>The new logo takes on the shape of a hei matau (fish hook), which represents prosperity, good health, and safe travel across water, and is used by M\u0101ori to signify connection to the water. It harks back to legends of Maui and the origins of the North Island of Aotearoa, which is said to have been a huge fish pulled up from the depths using a hook made from his grandmothers jaw bone.<\/p><p>We love working on jobs like this that allow us to incorporate a company&#8217;s services, values, and roots into their visual branding through clever design.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f7aa56 elementor-widget elementor-widget-text-editor\" data-id=\"16f7aa56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_poster_mockup_v1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-3703 size-large\" src=\"https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_motion_logo_mockup_v1-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_motion_logo_mockup_v1-1024x683.jpg 1024w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_motion_logo_mockup_v1-300x200.jpg 300w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_motion_logo_mockup_v1-768x512.jpg 768w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_motion_logo_mockup_v1-1536x1024.jpg 1536w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_motion_logo_mockup_v1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-3704 size-large\" src=\"https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_bcards_mockup_v1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_bcards_mockup_v1-1024x768.jpg 1024w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_bcards_mockup_v1-300x225.jpg 300w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_bcards_mockup_v1-768x576.jpg 768w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_bcards_mockup_v1-1536x1152.jpg 1536w, https:\/\/www.designjuice.co.nz\/wp-content\/uploads\/2021\/07\/Body_in_Motion_bcards_mockup_v1-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3702,"template":"elementor_header_footer","meta":{"_links_to":"","_links_to_target":""},"categories":[38],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/project\/3701"}],"collection":[{"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":9,"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/project\/3701\/revisions"}],"predecessor-version":[{"id":5451,"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/project\/3701\/revisions\/5451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/media\/3702"}],"wp:attachment":[{"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/media?parent=3701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/categories?post=3701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.designjuice.co.nz\/wp-json\/wp\/v2\/tags?post=3701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}