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I think we can safely say that social media is changing the way that we view digital marketing. With the use of social media increasing year on year since its introduction in 2004, it has become one of the leading sources of news, entertainment and interaction for a lot of the world.<\/p>\n
Social Media is used daily by over 3.5 billion people worldwide and is yet to reach peak popularity! To put that into perspective, that is close to 45% of the world\u2019s population scrolling through a social feed daily.<\/strong><\/em> Does this make you think about your social presence? Are you using the right channel? Is your content reaching your target audience? Are you posting often enough? What are your competitors doing?\u00a0<\/p>\n Know your Target Audience.<\/strong><\/p>\n I cannot stress enough how important it is to know your target market inside and out. It is best to be as specific as possible so that you can tailor your posts to ensure maximum engagement. You may have multiple audiences depending on your product or service offering \u2013 that\u2019s okay!<\/p>\n A good way to get to know your audience is by writing down the answers to a few questions:<\/p>\n\n