I think we can safely say that social media is changing the way that we view digital marketing. With the use of social media increasing year on year since its introduction in 2004, it has become one of the leading sources of news, entertainment and interaction for a lot of the world.
Social Media is used daily by over 3.5 billion people worldwide and is yet to reach peak popularity! To put that into perspective, that is close to 45% of the world’s population scrolling through a social feed daily. Does this make you think about your social presence? Are you using the right channel? Is your content reaching your target audience? Are you posting often enough? What are your competitors doing?
Know your Target Audience.
I cannot stress enough how important it is to know your target market inside and out. It is best to be as specific as possible so that you can tailor your posts to ensure maximum engagement. You may have multiple audiences depending on your product or service offering – that’s okay!
A good way to get to know your audience is by writing down the answers to a few questions:
- Where do they live?
- How old are they?
- What gender are you targeting?
- What is their relationship status?
- What is their job title?
- What are their interests?
Am I using the right Social Media Channel?
Now that you know your audience, you can determine which platform to use. Not all social platforms are set up the same so it is important that you know which channels your target market uses most frequently – don’t spread yourself too thin by trying to create a presence across every platform.
It is important to know the benefits of each platform and how they would apply to your business. Do you have a lot of really great, high quality imagery that you can continue to create/supply frequently? Instagram would be great for your business! Or maybe you have a loyal customer base that would give you glowing reviews? Facebook is one of the first places that people will look for peer reviews! Is your product or service B2B? LinkedIn is seen as one of the more professional ways to approach other businesses.
Knowing the current social platform demographics will give you an upper hand when deciding which social accounts you want to create and focus on.
How much is too much?
Now that you’ve defined your audience and decided which channel/s will benefit you most, you need to create a plan for posting! A question that we often get asked is “how many times a week should I be posting on my social channels?” and honestly, there is no magic answer that fits all. That is down to the fact that what works for one brand, might not work for another.
There are several factors you need to take into consideration when planning your posting schedule:
- What platform/s are you posting on?
- What time/days of the week are your audience most active?
- Are you able to create enough content?
A few general rules I like to follow are quality>quantity and consistency>frequency. It’s also important that you have a clear goal of what your social media presence is trying to achieve otherwise you won’t know whether your posts are successful or not.
Social Media Statistics.
General social media stats are always a great thing for you to know if you’re looking to get your business on social platforms. We’ve pulled together some of the most important stats for you below:
In this day and age it is important to have a presence on social media. That presence has the ability to take your brand to new levels if given the right amount of TLC!
If you need help with your social media Design Juice has the capability and experience to be able to take care of everything for you.
We can work with your team to produce content and mash out ideas together, or we can create, schedule, design and implement it all for you.
Get in touch with Katie for your free consultation or call 07 574 9018.
Sources: 10 Social Media Statistics You Need to Know in 2020 [Infographic]