Tourism Bay of Plenty

Tourism Bay of Plenty work to grow demand for the Coastal BOP Region, enhance visitor experience, and increase investment and supply whilst preserving the regions unique identity.

They came to us with the idea to create a campaign to encourage locals to explore their own backyard. We designed their “No Place Like Home” branding and logo, as well as a range of traditional advertising including billboards, print ads, posters, and bus signage.