Gluten Free Me is a food store specialising in providing foods to those with dietary requirements such as celiac disease, intolerances, and allergies, as well as vegan, keto, and paleo.

After purchasing the well-established ‘Gluten & Allergy Free Shop’ in Tauranga, Nurse turned tummy whisperer, Ricki Lunam, came to Design Juice in need of branding, illustration, and signage to properly convey the new direction of the store.