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Well-known Bay of Plenty physio, and long-standing Design Juice clients, Body in Motion, came to us for a branding refresh to better reflect their roots.

The new logo takes on the shape of a hei matau (fish hook), which represents prosperity, good health, and safe travel across water, and is used by Māori to signify connection to the water. It harks back to legends of Maui and the origins of the North Island of Aotearoa, which is said to have been a huge fish pulled up from the depths using a hook made from his grandmothers jaw bone.

We love working on jobs like this that allow us to incorporate a company’s services, values, and roots into their visual branding through clever design.